Dick Brooks Honda Establishes Legacy of Giving to NGU
Dick Brooks Honda of Greer is setting a standard of how to run a successful business that gives back to the community, including to North Greenville University.
The dealership’s namesake Dick Brooks was a stock car racer who started his first car dealership in Albemarle, N.C., along with other financial partners. The company quickly expanded to 10 locations across the Southeast. Brooks opened his Honda dealership in Greer, S.C., in 1985.
In 2001, Brooks became ill and began selling off his dealerships. His daughter Stacey and her husband Bill Jackson purchased 51 percent of the Greer dealership and later established sole ownership in 2006 when Brooks passed away.
Sales have continued to rise over the past decade and, despite the renovations made to the current facility in 2006, more space is needed. Plans for major expansion are already underway, says General Manager Ed Rich.
“When we took over, we were selling 500 to 700 new cars per year,” says Rich. “Now we’re selling 2,500 to 2,600 new and preowned and have reached our capacity to service our customers.”
Plans are to add 35,000 square feet of showroom space. The current new car showroom will become the used car showroom. The expansion will bring the total showroom and service space to over 68,000 square feet.
“Setting a standard is not our reason for doing it, but with the land we have and our customer volume, this is how we have to do it,” says Rich.
The Jacksons are quick to give credit for the success of their business to both the Lord and their employees.
“Our success here is not about us, but how the Lord has blessed us. We want to give Him the glory,” Rich says.
A major part of Dick Brooks Honda of Greer’s business mindset is taking good care of employees, who will then take good care of customers.
“If we treat our employees well, they will treat our customers well. Happy employees equal happy customers,” says Bill. “Of all the car dealerships here and in nearby cities, when [customers] drive here for sales or service, we need to consider it a joy that they have chosen us.”
Consequently, as the financial position of the company has improved, the Jacksons have been able to share their success with the community. Bill recalls asking his staff at a regular Monday morning manager meeting to think of ways the company could give back.
“When we opened the door to leave the meeting, Wilson Nelson was standing in our showroom,” Bill remembers.
Nelson had previously served as the executive director for advancement at NGU.
“The Lord sent the right guy to us, and that’s how we got involved with North Greenville,” says Bill.
Since 2007, Dick Brooks Honda has provided a car to NGU to use for university business. The company also makes NGU’s Crusader Club Golf Classic quite a unique event each year by donating a pre-owned car to be given away on a closest-to-the-pin hole.
Dick Brooks Honda has also supported global missions at NGU and provided for the needs of several NGU Athletics teams.
Another recipient of the dealership’s generosity is Mobile Meals. Dick Brooks Honda is the presenting sponsor each year for Mobile Meals’ golf tournament, an event that raises over $100,000 annually to help provide over 90,000 meals to the citizens of Greer.
Dick Brooks Honda is also the presenting sponsor for Water of Life, a nonprofit that partner with local pastors to offer fresh water wells to isolated communities and villages in West Africa and India.
“We are providing six water wells this year to those who have never had clean water,” says Bill. “This is a passion.”
Dick Brooks Honda obviously does have a passion for giving back to its community in meaningful ways, including to NGU.
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