Dr. Fred Battenfield Vitae

FREDERICK L. BATTENFIELD, Ph.D.


CURRENT EMPLOYMENT

Professor, North Greenville University (2007 -
Sport Management Program, College of Business and Sport Professions
Tigerville, South Carolina

NORTH GREENVILLE UNIVERSITY ACHIEVEMENTS

Promoted to Professor of Sport Management, April, 2010
Member, First Year Experience and QEP Committee
Guest Panelist – NGU Sport Management Society Meeting – September, 2007
Faculty Advisor to NGU Sport Management Society
Member, Faculty Status and Welfare Committee
NGU Foothills Scholarship Review Committee
Associate Sports Information Director (Volunteer)
Host for NGU Football, Basketball Coaches, Baseball and Softball Shows on YouTube
Member, North American Society for Sport Management (NASSM)

PREVIOUS ACADEMIC EMPLOYMENT

Assistant Professor, Old Dominion University (2004 – 2007)
Sport Management Program, Department of Exercise Science, Sport, Physical Education & Recreation

OLD DOMINION UNIVERSITY ACHIEVEMENTS

Chairperson, ESPER Curriculum Committee 2005-2007
Member, Darden College of Education Curriculum Committee 2005-2007
Master’s Thesis Committee Member – Emily Joyner (2005), Missy Cotter (2006), Michelle Redmond (2007)
Faculty Interviewer – ODU Scholarship Day (Spring, 2005)
Faculty Search Committee – Assistant Professor of Recreation/Tourism
Selected for inclusion in Who’s Who Among American Professionals and Executives
Selected for inclusion in National Register’s Who’s Who in Executives and Professionals

EDUCATION

THE FLORIDA STATE UNIVERSITY
  Doctor of Philosophy (August, 2004)
  Department of Sport Management, Recreation Management & Physical Education
  Dissertation:  An Ethnographic Study of the Culture of Communication in the Sports Information Office   
     in a Division I-A Athletic Program

UNITED STATES SPORTS ACADEMY - Master of Sport Science (August 1991)  
THE UNIVERSITY OF TEXAS AT AUSTIN - Bachelor of Journalism (August 1978)   
YAVAPAI COLLEGE (Prescott, Arizona) - Associate of Arts (May 1975)  

FLORIDA STATE UNIVERSITY ACHIEVEMENTS

  • Selected for membership, Pi Lambda Theta – National Education Honor Society;
  • Phi Kappa Phi - National Collegiate Honor Society
  • Research Assistant for Dr. Michael Mondello, FSU Assistant Professor  – 2001-2003
  • Teaching Assistant at FSU – 2000-2004
  • Committee Member – FSU Sport Management Conference * Fall 2001
  • Supervised Teaching  – Fiscal Management in Sport – Spring, 2002 (Dr. Michael Mondello)
  • Nominated as FSU Outstanding Teaching Assistant of the Year (2002-2003)


SCHOLARLY PRESENTATIONS

2010 NASSM Conference, May, 2010, Tampa, Florida * The Present and Future of Sport Communication: A Roundtable Discussion.

NASSM (2009, Columbia, SC) – Poster Session: Michelle Redmond, Lynn Ridinger, Frederick Battenfield: Female Sports Role Models:  A Content Analysis of ESPN.com.

Florida State University Sport Management Conference, Sept. 25-26, 2008, Tallahassee, FL.  The Theory of Sport Fatalism:  Examining the Outcomes for Sport Administrators.

International Conference on Sport & Entertainment Business, (Nov. 17, 2007, Columbia, SC).  
A Theoretical Examination of the Virtual Anonymity of College Sports Information Directors

Girls and Women Rock: Celebrating 35 Years of Sport and Title IX Symposium, (March 28-31, 2007, Cleveland, Ohio). "Support from the Title IX Generation:  Student Fan Involvement with College Basketball." Lynn Ridinger & Fred Battenfield.

Sport Marketing Association (SMA) Annual Conference (Nov. 3, 2006, Denver, CO) -- Public Relations, the Fifth P of the Sport Marketing Mix; Or Is It?

NASSM (2006, Kansas City, MO) – Poster Session: Robert Case, Frederick Battenfield: An Examination of Demographic and Direct Spending Data Associated With the 2004 and 2005 Shamrock Marathons.

International Conference on Sport & Entertainment Business (Nov. 10, 2005, Columbia, SC).  
Qualitative Research in Sport Management: The Missing Link  

NASSM (2005, Regina, Canada) - Utilizing an Ethnography of Communication to Investigate a Paradigmatic Change in the Communications Culture in a Division I-A Sports Information Office

Florida State University Sport Management Conference (2004, Tallahassee, FL) – The Culture of Communication in a Division I-A Sports Information Office

NASSM (2002, Canmore, Canada) - WNBA and the Media: The Beginning of a New Era?

FAHPERD Conference (2002, Daytona Beach, FL) - Ambush Marketing: The Newest Corporate Olympic Sport

FSU Sport Management Conference (2001, Tallahassee, FL) - WNBA and the Media: A Content Analysis of the Orlando Miracle and Miami Sol

PUBLICATIONS

Textbook Chapter:

The Culture of Communication Among Sport Communicators. Published in the Handbook for Sport Communication.  Paul Pederson, Editor. Routledge: London.  Spring 2013.



Peer Reviewed Journals Articles:

Spring 2009 - Female Sport Role Models: A Content Analysis of ESPN.com, Michelle Redmond, Lynn L. Ridinger, and Frederick L. Battenfield, Women in Sport and Physical Activity Journal, Spring 2009.

February 2007 – The Demise of Women’s Professional Basketball in Florida: A Mixed Method Case Study of the Differences in Newspaper Coverage of the WNBA, The Sport Journal, Frederick L. Battenfield, Bosmat Dhazaloshinsky, Samuel Y. Todd.

January 2007 – The Culture of Communication Among Sport Information Professionals.  International Journal of Sport Management and Marketing, Frederick Battenfield and Aubrey Kent.

Nov. 10, 2005 - Full Manuscript published in the proceedings of the International Conference on Sport & Entertainment Business (Columbia, SC).  Qualitative Research in Sport Management: The Missing Link.

Non-Peer Reviewed Journal Articles:

James Thurn Really Likes to Hear Himself Talk (And So Do Others) - North Greenville University Alumni Magazine, November 2012 (Athletic Department new coaches stories)

“NGU Sports Information Office has Evolved Into Small College PR Phenomena.”  Published in the CoSIDA Digest, The College Sports Information Directors of America, May 2010.

Sports Update With Dr. B – North Greenville University Alumni Magazine, April 2009 (Athletic Department summary article)

NGU Sports Hall of Fame Honorees - North Greenville University Alumni Magazine, April 2009 (Biographical sketches of Hall of Fame honorees)

“I Have Met the Enemy, and He Is Us.”  Published in the CoSIDA Digest, The College Sports Information Directors of America, April 2005.

JOURNAL REVIEWER

Reviewer – International Journal of Sport Communication (1 articles, Fall 2013)

Reviewer – International Journal of Sport Communication (2 articles, Spring 2009, 1 article Spring 2012; 2 articles Fall 2012)

Reviewer – Abstracts for North American Society for Sport Management Conference (May 2009) – 14 abstracts reviewed for acceptance.

Reviewer – International Journal of Sport Management and Marketing, Special Issue on Gender in Sport (1 article, spring 2007)

Reviewer – International Journal of Sport Management and Marketing, Special Issue on Sport Communication (2 articles - spring 2006)

GRANTS SUBMITTED:

May, 2006 – Earned $10,500 grant from the United States Tennis & Education Foundation to establish the Old Dominion University Community Tennis Program grant for underserved youth populations in Norfolk, VA.  

Summer 2005 - $4,500 to study the management skills and opportunities of college sports information directors.  Submitted to the College Sports Information Directors of America (CoSIDA).

TEACHING EXPERIENCE

North Greenville University:

Sport Communications and Media (Fall 2008 – Fall 2013)
Sport Marketing (Fall 2007 & 2008, Summer 2009, Fall 2009, Fall 2010, Spring 2013)
Sport Ethics (Fall 2007 – Fall 2013)
Event Management (Fall 2007 – Fall 2013)
Organization & Administration (Spring 2008 – Spring 2013)
International Sport Management (Spring 2008 – Spring 2013)
College Athletics (Fall 2011 – Fall 2012)
History and Philosophy of Sport (Fall 2007)
Sport Finance and Fundraising (Summer 2009)
Introduction to Sport Management (Spring 2010, Summer 2010, Spring 2011)
Psychology and Sociology of Sport (Summer 2013)
Fitness and Wellness (Summer 2013, Fall 2013)

ODU:  

Fall semester (’06)

  • Fiscal Planning and Management (SMGT 638) – 3 credit hours.  Graduate course with 36 enrolled
  • Sport Facility Management (SMGT 452) – 3 credit hours – Undergraduate course with 38 enrolled
  • Sport Media and Public Relations (SMGT 331) – 3 credit hours – Undergraduate course with 41 enrolled


Summer semester (’06)

  • Sport Media and Public Relations (SMGT 331) – 3 credit hours – Undergraduate course with 25 enrolled
  • Fiscal Planning and Management (SMGT/RTS 331) – 3 credit hours.  Undergraduate Graduate course with 23 enrolled


Spring Semester (’06)

  • Fiscal Planning and Management (SMGT/RTS 331) – 3 credit hours.  Undergraduate Graduate course with 52 enrolled
  • Sport Facility Management (SMGT 652) – 3 credit hours – Graduate course with 28 enrolled
  • Introduction to Sport Management (SMGT 214) – 3 credit hours.
  • Undergraduate course with 55 enrolled


Fall semester (’05)

  • Fiscal Planning and Management (SMGT 638) – 3 credit hours.  Graduate course with 36 enrolled
  • Sport Facility Management (SMGT 452) – 3 credit hours – Undergraduate course with 38 enrolled
  • Sport Media and Public Relations (SMGT 331) – 3 credit hours – Undergraduate course with 41 enrolled


Spring semester (’05)

  •  Fiscal Planning and Management (SMGT/RTS 331) – 3 credit hours.  Undergraduate Graduate course with 62 enrolled
  • Sport Facility Management (SMGT 652) – 3 credit hours – Graduate course with 36 enrolled


Fall semester (’04)  

  • Fiscal Planning and Management (SMGT 638) – 3 credit hours.  Graduate course with 31 enrolled
  • Sport Facility Management (SMGT 452) – 3 credit hours – Undergraduate course with 32 enrolled


OTHER CLASSES TAUGHT:

FSU:   Graduate Sport Communication and Media, Undergraduate Sport Marketing & Foundations of Sport Management, Theory of Coaching Basketball, Various Sport Activity Courses

BARRY UNIVERSITY:  Graduate/Undergraduate Sport and Media

OTHER SERVICE OPPORTUNITIES

Athletic Chapel Speaker – North Greenville University * Feb. 4, 2011
Volunteer Judge – National Christian Forensics and Communications Association (NCFCA) –            Summer 2009 – Bob Jones University – national championships.
Chair, Strategic Planning Team - Mt. Lebanon Baptist Church (Greer, SC)
Navigation Outreach Team – Mt. Lebanon Baptist Church (Spring 2009 –
Adult Choir – Mt. Lebanon Baptist Church (Spring 2009 –
Substitute Meals on Wheels Driver – Greer, SC area – Spring 2008 – 2012)
Ordained Deacon * St. John’s Baptist Church, Virginia Beach, VA, September 2006
Sunday School Teacher * St. John’s Baptist Church
Motivational Speaker – Blue Ridge High School football team (Sept, 2008)
Professional Judge for Virginia State DECA Leadership Competition (sport marketing competition, March 11, 2006, Norfolk, VA)

PREVIOUS PROFESSIONAL EMPLOYMENT

Barry University (Miami Shores, FL) – Assistant Athletic Director/SID (1996-2000)
Rollins College (Winter Park, FL) – Sports Information Director (1987-1996)
The University of Texas at San Antonio – Sports Information Director (1982-1987)
Texas A&M University – Assistant Sports Information Director (1980-82)
The University of Texas at Austin – Assistant Sports Information Director (1978-1980)

PROFESSIONAL EXPERTISE

OLYMPIC EXPERIENCE

 2006 Guest Attendee * U.S. Olympic Committee Media Summit (Colorado Springs, CO)
 1996 Summer Olympic Games  - Atlanta, GA   (Volleyball Producer)
 1988 Summer Olympic Games  - Seoul, Korea (US Olympic Volleyball Teams Press Attachι)
 1984 Summer Olympic Games  - Los Angeles, CA (Assistant Press Venue Chief -Volleyball)

 1993 U.S. Olympic Festival                     U.S. Volleyball Association Staff
 1987 U.S. Olympic Festival                     U.S. Olympic Committee Press Staff  
 1986 U.S. Olympic Festival                     U.S. Olympic Committee Press Staff
 1982 National Sports Festival                 U.S. Volleyball Association Staff
 1980 U.S. Olympic Diving Trials            Austin, Texas (Publicity Director)

NATIONAL SPORTS EXPERIENCE

2007 NCAA Div. I Regional Women’s Basketball Tournament
        (Norfolk, VA) –Time Out Coordinator)
2004 NCAA Div. I Regional Women’s Basketball Tournament
        (Tallahassee, FL – Time Out Coordinator)
1999 Jeep America's Cup Volleyball Tournament
        (St. Pete, Tampa, Orlando) (Event Producer)
1999 FedEx Orange Bowl               (Miami, FL) (Media Relations Staff)
1997 Nike Brazil-Mexico World Tour     (Miami, FL) (Media Assistant)
1996 NCAA Southeast Basketball Regionals (Orlando, FL) Video Replay Coordinator)
1995 USA Volleyball National Junior Olympic Championships
(Assistant Tournament Director)
1994 World Cup Soccer Competition         (Orlando, Press Operations Staff)
1993 NCAA Southeast Basketball Regionals       (Orlando, Press Operations Staff)
1985 NCAA Final Four    (Austin, Texas, Women's NCAA Basketball Championships)
1985 NCAA National Outdoor Track & Field Championships (Austin, Texas)
1980 U.S. Indoor National Swimming Championships (Austin, Texas)
1980 USA International Swimming Competition   (Austin, Texas)

PROFESSIONAL ACTIVITIES

Associate Sports Information Director – North Greenville University (Fall 2008 – 2012)
Women's Basketball SID All-American Committee - NCAA Division II
Volleyball Commissioner - Orlando Area Sports Commission
National Referee                    U.S. Volleyball Association (Retired, 1996)
                                                 National Association of Girls and Women's Sports
                                                 (Retired, 1996)

Television Announcer            Professional Beach, College and High School Volleyball
                                                 Sunshine Network
                                                 SportsChannel Florida
                                                 Cablevision of Central Florida, Orlando, Florida
                                                 Channel 21 Cablevision - Tampa, Florida

TV Statistician                       Clemson University soccer (Raycom Sports)        
                                                 Florida State University football, basketball, baseball, soccer
                                                        ESPN, Sunshine Network, ABC
                                                 Old Dominion University, Norfolk, Virginia
                                                        ESPN, Jefferson Pilot Network

New Media                              Host for North Greenville University coach’s shows on YouTube/Facebook links at www.ngucrusaders.com
                                                 Stadium Public Address Announcer – NGU Football (2009 –

Professional References:

Dr. Jeff Briggs, Coordinator
Sport Management Program
North Greenville University
jeff.briggs@ngu.edu
(864) 977-7257

Dr. Ralph Johnson, Dean
College of Business and Sport Professions
North Greenville University
ralph.johnson@ngu.edu
(864) 977-2077

Dr. Lynn Ridinger
Associate Professor
Sport Management Program Undergraduate Coordinator
Old Dominion University
lridinge@odu.edu