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NGU Welcomes MAC Team to Revamp University Brand


 

A group of creatives - part of a brand new Marketing and Communications (MAC) team, whose offices are located in the converted Barbara McCormick House - plans to rethink and reshape North Greenville University's marketing and communication efforts across both web and print.

"I am honored to be a part of this new NGU marketing team and excited to see how God will use a refocused marketing initiative for His glory," said Assistant Vice President of Marketing and Communications LaVerne Howell, who joins the MAC team after nearly 20 years at North Greenville, working first in advancement and development and most recently in marketing and public relations for the university.

NGU welcomes Jennifer Lynch, whose professional background includes over 10 years of graphic design and marketing experience, to the MAC team as director of creative services.

"We want the faculty and staff to see that we are here to serve them by gaining new exposure and brand awareness for the university," said Lynch.

The MAC team will also serve students, engaging them through interviews and social media. Their goal is to implement creative services that will foster excitement about NGU in current and future students.

Other members of the MAC team include NGU alumni Sheila Price ('08), Shawn Stom ('11), and Celeste Hawkins ('11).

With graphic design experience at both Southern Wesleyan University and Clemson University, Price comes on as graphic design coordinator for NGU. Stom, owner of Shawn Stom Photography, who has previously worked with Fuel Digital Marketing and Branding and Jackson Marketing Group, joins the MAC team as photographer/videographer. Formerly an editor for USA Today's 10Best.com as well as a local journalist, Hawkins will serve as the university's content coordinator.

The Barbara McCormick House will also serve as office space for Executive Vice President Jon Corts and his administrative assistant Virginia Madison, both new to NGU, as the MAC team continues to develop. When fully staffed, the team will also include a vice president for marketing and communications and a public relations officer.

Currently, the MAC team is working on an updated university brand and style guide, social media presence, and redesign of the university's website to be launched in early 2016.

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