Alumni Film Crew Captures Spirit of NGU
Tigerville SC (February 11, 2016) Let People See.
For Chris Brank ('09), it's more than just a name for his Greenville-based film company. It's also a mission statement.
Brank's company spent several days last November shooting high-quality promotional video for North Greenville University. During their visit, the Let People See team members captured both candid and staged shots of students and professors in their element at various locations around NGU's main campus, including in classrooms and at outside hangout spots like the new sand volleyball court.
Brank hopes the video his team shot at NGU will show others not only the university's environment, but also its spirit:
"Here, you've got something to gather around: a serving, loving community," says Brank.
Brank himself chose NGU because of its community of people. One of his good friends, who had already applied to the university, asked him to be his roommate, and he said yes.
Even today, Brank remains close friends with several NGU alumni and, in fact, most of his employees are alumni, too.
Lauren Lucas ('08), Michael Gibbons ('11), Anna King ('14), Brank's wife Corine ('14), David Gaskin ('14), and Mason Bayne ('15), as well as current students Tyler Byers and Zack Millsaps, all work for Let People See.
After Brank graduated from NGU's Mass Communication Department in 2009, he served as a youth pastor at Marathon Church in Greenville, S.C., and Brookwood Church in Simpsonville, S.C., respectively.
As youth pastor at Brookwood Church, Brank would help put together videos for youth group events like summer camp. Parents of the youth saw his videos at church and began asking him to create similar promotional videos for their businesses. Before long, Brank was shooting and editing video every night after work for these kinds of side projects.
Eventually, Brank decided to branch out and turn video production into his full-time career. In 2012, he started his own film company with one camera, one boom operator, and one client.
Today, Brank's company specializes in creating commercials, as well as interview and event videos, that show customers "the why" behind organizations ranging from nonprofits like Make-A-Wish to billion-dollar enterprises like Michelin, says Brank. In that sense, the company's name doubles as a mission statement: Let People See.
Unlike most creative types, Brank built his business on a model of listening to and meeting client needs and wants, instead of insisting "I know best," says Brank. His ultimate goal is to care for and serve clients. That shared sentiment among his fellow NGU alumni is the X factor that makes them desirable as employees.
"We've always had a special relationship with our clients. They're more like friends than clients," says Brank.
If company growth is any indication, clients seem to have taken notice of the caring and talented crew at Let People See, which now consists of 10 people. The team has traveled across the country and the world ó including to Nepal, Costa Rica, and Peru ó to work with more than 140 different clients on hundreds of video projects.
But Brank still considers NGU home, even after all these years, and he still senses what he calls the "North Greenville effect" when he steps back on campus.
"You know you can smile and wave at anybody," says Brank. "No other place feels like this."
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