Ask the Expert: Why Boyd’s Customers Keep Referring Friends and Family
Mandie Boyd (’05) isn’t just a real estate broker. She’s one of the best real estate brokers in Greenville, SC.
Shortly after stepping into the Greenville market, Mandie made the list of America’s Top 100 Real Estate Agents. And in 2016 alone, her Keller Williams Real Estate team — aptly named The Boyd Team and led by her and her husband, Justin Boyd (’05) — sold more than 100 properties, with a total of $20 million in sales.
Mandie’s customers trust her. In fact, 85 percent of her customers are referrals from past happy customers. So when she came back to NGU to present on Building a Referral-Based Business as part of the new professional development series at the Tim Brashier Campus at Greer, she knew what she was talking about.
In this special “Ask the Expert,” you might just pick up on one or two of Mandie’s best tips, not just for realtors, but anyone looking to keep happy customers coming back:
My name is . . . Mandie Boyd.
I graduated from NGU with . . . an English degree.
My current job is . . . real estate broker with Keller Williams Real Estate – The Boyd Team.
In my role, I help people . . . buy or sell their homes in the Upstate of South Carolina.
I love my job because . . . real estate is such a personal journey. Being able to guide and counsel someone and then see the joy and pride as they purchase their home is one of my biggest joys! Making such a huge move easy and smooth is one of my favorite things!
My secret to success in this industry has been . . . being genuine and purposeful with my clients. Being truthful about their best interests, even when it’s a hard conversation, has been the foundation of my guidance. Being purposeful about my work (not just hoping a home sells or doing what everyone else does) has set us apart!
So far, my biggest professional accomplishment has been . . . seeing our clients refer their family and friends and come back to us again and again to help them buy or sell their home.
One routine that has been essential to my success is . . . scheduling time each day to add people to my database and to contact those in my database.
A resource I highly recommend is . . . LionDesk.
My best advice to others who want to succeed in this field is to . . . be consistent and kind! Be consistent in your promises with a kind attitude.
I feel NGU prepared me for my career success by . . . teaching me how to show my faith in the workplace and in every activity I do. Also, Dr. Cheryl Collier showed me that being a Christian means we are called to excellence yet gentleness and kindness at the same time.
I chose to come back and share at NGU’s professional development series because . . . I see how my years at NGU impacted who I am today, and I want to give back and be a mentor to others! If I can help someone avoid a mistake or stay on the path of righteousness, then that is the kind of mentoring relationship that Christ calls us to.
The event I presented at was . . . Great Customer Service Assumes Great Leadership.
What I hope everyone took away from the event is . . . everyone is a missionary in their journey. Point others to Christ through excellence and love.
NGU is now offering countless opportunities for business and church leaders to continue learning from experts like Boyd through its new ongoing professional development series at the Tim Brashier Campus at Greer.
Learn more at ngu.edu/professionalseries.
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