Ask the Expert: Young Helps Leaders Learn How to Treat Guests
Ever wonder what it is about some places that make you want to come back again and again?
Chances are, those places made you feel noticed, welcomed, and cared for, says hospitality expert Jason Young (’00, Dmin expected ’21). Where does he come in? His job is to help the leaders of businesses, organizations, and churches learn how to create a hospitable environment like that for every single guest.
Young’s worked with big names like Ford Motor Company, Life.Church, and Chick-fil-A. In 2018, he released his first book, “The Come Back Effect.” And he recently presented on hospitality at North Greenville University’s new professional development series.
In this special “Ask the Expert,” you might just pick up on one or two of his best tips:
My name is . . .
I graduated from NGU with . . .
an interdisciplinary studies degree (’00), and I’ve returned to earn my Doctor of Ministry (expected ’21).
My current job is . . .
director of guest experience at North Point Ministries and Buckhead Church. I’m also self-employed as a hospitality, leadership, and emotional intelligence coach and communicator.
In my role, I help people by . . .
creating remarkable guest experiences that encourage people to come back, invest in their leaders, and make decisions that help influence the direction of the organization.
I love my job because . . .
I get to create an environment where opportunities are available to leaders and guests are cared for. And I get to participate in building something that is bigger than myself!
My secret to success in this industry has been . . .
focusing on growing my emotional intelligence and expertise in limited areas; getting the right people on the team (and the others off); making hard decisions; investing in other leaders; and having fun.
So far, my biggest professional accomplishment has been . . .
writing my first book, “The Come Back Effect,” because it took a number of disciplined changes in my life to actually make it happen. I am excited about writing book two this year.
My best advice to others who want to succeed in this field is to . . .
consistently practice the discipline of growing in emotional intelligence. Discover how others (leaders, churches, organizations) are being remarkable. Don’t be afraid of risk. Reinvent yourself to stay fresh and attentive to needs. Make the hard decisions. Strengthen your soul when accepting a leadership role.
I feel NGU prepared me for my career success by . . .
creating a healthy environment where I could learn spiritually, academically, and socially.
I chose to come back and share at NGU’s professional development series because . . .
I know how I was invested in and want to contribute to a school that continues to value learning and others. We are shaping culture as leaders, and not merely responding to it. One of the best ways to do that is to learn, and this always includes asking questions.
The event I presented at was . . .
Great Customer Service Assumes Great Leadership.
What I hope everyone took away from the event is . . .
how your church and organization treats each other and its guests is a simple reflection of the leader. The leader has to consistently learn and apply those learnings.
NGU is now offering countless opportunities for business and church leaders to continue learning through its new ongoing professional development series at the Tim Brashier Campus at Greer.
Learn more at ngu.edu/professionalseries.
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