Social media is here to stay, and whether we like it or not, it is a part of our workplace. This seminar will give you the pros and cons of using social media in the application process, as well as, inform you about the legal pitfalls social media brings into the workplace and the employment relationship. Learn practical guidelines and practices to help navigate your company through your employees’ use of social media.
September 20, 2018
11 a.m. - 1 p.m.
North Greenville University, Tim Brashier Campus - Greer, S.C.
11:00 a.m. - 11:05 a.m. Welcome and Introductions
11:05 a.m. - 11:35 a.m. Pros and Cons of social media use during the application process, Ed Sherbert, Sherbert & Associates
11:35 a.m. - 12:05 p.m. Social media/HR issues during and after the employment relationship, Mark Bakker, Nexsen Pruet
12:05 p.m. - 12:20 p.m. Break to serve lunch
12:20 p.m. - 1:00 p.m. Expert Panel discussion
Expert Panel: Silvia King, Southern First, Sheila Price, NGU; Andrea Simrell, VantagePoint
Topic – Social Media and the Workplace
- Silvia –social media forums for employees
- Sheila –dealing with the fall out of a negative post by an insider
Andrea - leveraging an employee’s social
media use to the company’s advantage
Mark W. Bakker
Mark W. Bakker is a member of Nexsen Pruet, LLC and has practiced employment law in Greenville, South Carolina for over 20 years. He provides proactive employment advice and counseling for all parts of the employment relationship to human resource personnel and business executives, drafts employment and executive contracts, reviews employee handbooks and other employment policies, and designs dispute resolutions systems for employee-employer disputes. Mark has presented at numerous HR seminars, written hundreds of articles on employment law, joined various state and federal HR and legal organizations, and received recognitions for his legal work, including being regularly listed among the best employment lawyers in South Carolina, including the prestigious Chambers USA legal rankings.
Dr. Ed Sherbert
Dr. Ed Sherbert is an accomplished HR practitioner with over 35 years in HR including the development of an HR consulting firm. He has extensive “hands on” HR experience in union and non-union environments as well as international HR experience as a practitioner and consultant. Dr. Ed also teaches human resources courses in graduate and doctoral human resources programs. He holds a Ph.D. in HR, an MBA and BS in Industrial Engineering and has published numerous human resources articles. He has been a test question writer, a subject matter expert and faculty for SHRM for over five years.
Sheila Price, NGU’s Graphic Designer and Social Media Coordinator, aims to showcase the university to those users with creative media branding. Sheila graduated from NGU in 2008, and has been working in higher education since then. She is currently working towards her Master’s of Science in Social Media Management from Liberty University. Followers and interactions of NGU’s social media accounts have improved dramatically since she took over management of the university’s social media accounts.
Silvia King, EVP of Human Resources for Southern First Bank, has over 15 years of Human Resources leadership experience and has lead HR initiatives for both start-ups and publicly traded companies across a wide variety of industries. Maintaining a focus on proactive employee relations strategies is how Silvia has created a strong reputation for ethical, practical and energetic HR leadership. She obtained her Master of Human Resources degree from the University of South Carolina and has earned both her Senior Professional in Human Resources (SPHR) through the HR Certification Institute (HRCI) as well as her Senior Certified Professional (SCP) designations through the Society of Human Resource Management (SHRM).
As public relations manager, Andrea Simrell oversees the public relations and content marketing team at VantagePoint — serving as the strategic lead for the department and managing the execution of PR, content marketing and social media initiatives to positively impact clients’ businesses. She works closely with clients to develop strategic messaging and engaging content for use across a variety of channels, as well as garner editorial coverage through PR efforts. Andrea is active in The Junior League of Greenville, serving as Recording Secretary on its 2018-19 Board of Directors, and a member of the Public Relations Society of America, Women’s Foodservice Forum and the International Foodservice Editorial Council.