(864) 977-7000
 


NGU Welcomes MAC Team to Revamp University Brand


 

Tigerville SC (November 11, 2015) A group of creatives - part of a brand new Marketing and Communications (MAC) team, whose offices are located in the converted Barbara McCormick House - plans to rethink and reshape North Greenville University's marketing and communication efforts across both web and print.

"I am honored to be a part of this new NGU marketing team and excited to see how God will use a refocused marketing initiative for His glory," said Assistant Vice President of Marketing and Communications LaVerne Howell, who joins the MAC team after nearly 20 years at North Greenville, working first in advancement and development and most recently in marketing and public relations for the university.

NGU welcomes Jennifer Lynch, whose professional background includes over 10 years of graphic design and marketing experience, to the MAC team as director of creative services.

"We want the faculty and staff to see that we are here to serve them by gaining new exposure and brand awareness for the university," said Lynch.

The MAC team will also serve students, engaging them through interviews and social media. Their goal is to implement creative services that will foster excitement about NGU in current and future students.

Other members of the MAC team include NGU alumni Sheila Price ('08), Shawn Stom ('11), and Celeste Hawkins ('11).

With graphic design experience at both Southern Wesleyan University and Clemson University, Price comes on as graphic design coordinator for NGU. Stom, owner of Shawn Stom Photography, who has previously worked with Fuel Digital Marketing and Branding and Jackson Marketing Group, joins the MAC team as photographer/videographer. Formerly an editor for USA Today's 10Best.com as well as a local journalist, Hawkins will serve as the university's content coordinator.

The Barbara McCormick House will also serve as office space for Executive Vice President Jon Corts and his administrative assistant Virginia Madison, both new to NGU, as the MAC team continues to develop. When fully staffed, the team will also include a vice president for marketing and communications and a public relations officer.

Currently, the MAC team is working on an updated university brand and style guide, social media presence, and redesign of the university's website to be launched in early 2016.

Related Stories


New Special Event at NGU Adds to Excitement of Graduation Day
December graduates and families gathered the morning of graduation for a Graduation Celebration Breakfast.

NGU Online Ranks in Top 50 Best by LearnHowToBecome.org
Colleges measured on diversity of degrees, academic and career counseling services, student resources, and alumni earnings.  

Athletics Wins Conference Carolinas’ Ultimate Award
This inaugural award is given to the institution with the best average in three rankings. 

NGU Ranked Among Best Regional Colleges by U.S. News & World Report
For the ranking, 11 metrics were used. 

NGU Makes Small Colleges With the Best Professors List
Professors, campus setting, course offerings, and academic rigor are what sets the very best colleges apart from the rest. 

Wife of NGU Trustee Dollie Younts Passes Away
To honor her memory, campus flags will be lowered to half-staff until dusk on Wednesday, July 25.  

Commemorating 500 Years of Reformation
NGU and First Presbyterian Church choirs and orchestra will combine to present a concert of sacred music.  

Tim Brashier Campus to Host Greer Chamber Seminar
NGU is pleased to present a seminar focusing on providing outstanding customer service.