#weareNGU Brings NGU Family Together on Social Media
It started with a simple idea. Admissions staff members Erin Wall (00) and Jenny Farnham Williams (11) wanted to improve and increase North Greenville University's reach, so they came up with a hashtag that the university could promote across various social media sites.
For us, [the hashtag] was a way to start getting word out about North Greenville, says Wall. I wanted it to be very visible of what we're doing here. Social media is a great tool to do that.
Their plan seems to have worked.
NGU officially introduced the new hashtag in Fall 2013, and fans of the university especially current students picked up on it right away. To date, they've used #weareNGU more than 8,000 times on Instagram alone. And in the meantime, NGU's social media followers have more than doubled.
But the goal was not just to build a social following with #weareNGU, says Wall. Her team also hoped to build a real sense of family with the initiative.
A lot of ideals go into that statement: we are NGU. Even though we are a big community, we are still a family, and we're still connected in a very central way: Christ, says Wall. For us, that encompassed everything that we felt like NGU was.
Today, the NGU family continues to use the #weareNGU hashtag nearly every day to share their experiences on campus together. We asked on social media what the hashtag means to them, and heres what they had to say:
"We're all in this together." - @im_morgan_ashley
"One big happy family." - @kacijulia35
"Being there for each other." - @graceliz96
"We all will rise in Christ together, in God's vision for us." @jonathannhannah
To join in with the NGU family on social media, use hashtag #weareNGU. You can also follow us at @ngucrusaders on Facebook, Instagram, and Twitter.
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