Candace Howell, DBA

You miss 100% of the shots you don't take! -Wayne Gretsky

• Research Interests
  Marketing, Public Relations, Crisis Communication, and Digital Media
• Teaching & Education

  Doctor of Business Administration
  Marketing & Public Relations
  Northcentral University
  Scottsdale, Arizona

  Master of Business Administration in Business & Marketing
  University of Phoenix
  Phoenix, Arizona

  Bachelor of Science in Broadcasting
  State University of New York
  Brockport, New York

  Associate of Applied Science in Journalism
  State University of New York
  Morrisville, New York

• Professional Experience

  Dr. Candace Howell brings more than 16 years of higher education teaching experience at the undergraduate, graduate, and doctoral levels. Her instructional expertise spans all delivery formats, including traditional face-to-face, online, and hybrid learning environments.

  In addition to her academic career, Dr. Howell has owned and operated a successful Marketing and Public Relations firm for more than 20 years, providing strategic communications, branding, marketing, and public relations services to clients across a wide range of industries, including healthcare, automotive, economic development, hospitality, tourism and attractions, sports, entertainment, and higher education.

  Dr. Howell combines real-world industry experience with academic leadership. Her professional background includes serving as Director of Marketing and Public Relations, Professor of Business and Marketing, Academic Dean, and Assistant Vice President for Academic Affairs. This diverse experience enables her to bridge theory and practice while preparing students and organizations for success in an evolving business and marketing landscape, all while maintaining a foundation grounded in Christian values and principles.

• Selected Publications
  • Social Media & College Choice – A Phenomenological Study (2019)
  • Marketing & Economic Development Grand Strand Edition (2011) – Digital Marketing Trends, an Evolving Medium
  • WPDE, WMBF News, The Herald, Carolina Forest Chronicles – (2002-2010) – Various broadcasting and journalism stories/articles
• Selected Awards Received
  • South Carolina Broadcast Award – In-Depth Investigative Series ABC News (2005)
  • National Marketing Design Award – Lakewood Resort (2009)
  • Economic Development Marketing Award (2013)
  • Professor of the Year (2014)
  • Higher Education Administrator – South Carolina Technical College Association (2017)
  • Academic Apple Award for Student Mentorship (2026)
• My Story

  After graduating from college, I began my career as a television reporter and anchor in the Myrtle Beach, South Carolina market. I later transitioned into the resort, travel, and tourism industry, serving as a Marketing and Public Relations Director while also launching my own marketing and PR firm, where I provided strategic communications and branding support to clients across a variety of industries.

  Following my work in tourism, I moved into the field of economic development, focusing on business recruitment and job creation initiatives. In these roles, I worked with local and state leaders to attract national and international companies and major corporations to South Carolina, helping to drive economic growth and investment throughout the region.

  In 2010, I began teaching as an adjunct instructor at several colleges, and within a few years, higher education became my full-time career. Teaching has been one of the most rewarding chapters of my professional journey. I believe it is a calling that God placed on my heart, allowing me to serve others through education, mentorship, and leadership while being a faithful steward of the gifts and opportunities He has provided. I truly believe in the COBE mission and the Business as a Ministry mindset.

• Related Links

  LinkedIn