Promote. Expand. Thrive.

Marketing

Bachelor’s
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Master the art of marketing at NGU and pursue a career in virtually any field you choose.

+5
Exclusive Courses
Expand your studies at NGU with courses not offered in most undergrad programs. Branding. Entrepreneurship. Event Promotion and Planning. Even Marketing for Tourism and Hospitality (just to name a few!)
480
Hours of Experience
Intern in a real-world business marketing setting? Yes, please! Work up to 480 hours (good for 12 credit hours) as you gain experience, expand your network, and potentially launch your career.
50%
Hold Doctorate Degrees
Half of NGU’s marketing faculty hold a doctorate degree. The rest hold a master’s. They all have real-world expertise. Substantial education plus extensive experience. That’s how we elevate your future.

Marketing: Your Connection to Countless Careers

The world of marketing is broader than you might realize. Work as an advertiser, brand manager, copywriter, event planner, market researcher, sales director, social media coordinator, even web developer (and more!) 

From mom-and-pop shops to global corporations, the modern world depends on marketing. Pursue your BBA degree in marketing at NGU and open the door to limitless career options.

What Can I Do with a Bachelor’s Degree in Marketing?

A bachelor’s degree in marketing prepares you for diverse career opportunities in the field of marketing and advertising.

With a strong understanding of consumer behavior, market research, branding, and communication strategies, you can pursue careers in various industries, helping organizations promote their products or services and reach their target audience.

Advertising Account Manager

Brand Manager

Market Research Analyst

Marketing Manager

Sales Manager

Social Media Manager

Experience Learning Without Limitations

Student Marketing Association(SMA)

Attend workshops with guest speakers. Expand your professional network. Pursue leadership positions. Enhance your resume. And explore career opportunities. All as a member of the SMA.

Internships to Fit Your Schedule

All marketing majors must complete an internship for academic credit. However, not all internships are created equal. Choose between three, six, nine, or 12 credit-hour internships – whatever works best for you. These options represent 120, 240, 360, and 480 hours of actual work, respectively.

Build a Website from the Ground Up

Sharpen your technical skills and display your creativity as you build a basic web page. No experience? No problem! Expand your e-commerce abilities through hands-on website development training. 

Marketing Beside Faithful & Experienced Industry Leaders

Robert Hucks, DBA
Professor, Marketing and Entrepreneurship
Christina King-Johnson, MBA
Instructor, Management
David Riddering, PhD
Associate Professor, Marketing

Become a Master of Marketing

Marketing Year 1

Year 1 Sample Courses

  • Introduction to Information Technology
  • Composition and Literature
  • Probability and Statistics
  • Old Testament Survey
  • Fundamentals of Marketing
Marketing Year 2

Year 2 Sample Courses

  • Principles of Marketing
  • Marketing Communications
  • Oral Communication
  • E-Commerce Marketing
  • Consumer Behavior
Marketing Year 3

Year 3 Sample Courses

  • Sales Management
  • Events Promotion and Planning
  • Principles of Marketing Research
  • Brand Management
  • Tourism/Hospitality Marketing Management
Marketing Year 4

Year 4 Sample Courses

  • Principles of Management
  • Business Law
  • Public and Nonprofit Marketing
  • Marketing Senior Seminar (Strategy)
  • Directed Internship in Marketing

Elevate Your Perspective

You’ll also take Chapel for the first seven semesters, and Cultural Events for the first four semesters. This is the NGU difference, how you find your peak performance and elevate your perspective, intellectually, emotionally, and spiritually.

Have Questions about the Program?

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Franklin Aviles-Santa, PhD

Department Chair, Management and Marketing
864.895.1440 franklin.aviles-santa@ngu.edu
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