Business. Ministry. Sports. 

Coaching: Concentration

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Study sport management at NGU and become a force of inspiration – personally, professionally, even spiritually.

Ranked Sport Mgmt. Degree
NGU topped 2019’s list of “Top 30 Bachelor’s in Sport Management Degree Programs” (
Hours of Experience
Rise above the competition and complete a 600-hour internship with an athletic organization of your choice. Practice makes perfect, after all!
Personalized Tracks
Business. Ministry. Coaching. Choose one of three concentrations and tailor your studies to fit your career goals.

Impact Through Athletics

In the office, on the field, or at the gym—your love of sports is just the beginning. But what does it look like to use your influence as a coach to impact lives beyond the sidelines? Discover the answer and explore your purpose, through a Bachelor of Science in sport management with a concentration in coaching.

From major sports franchises to remote mission fields, countless careers thrive within the world of sports. Prepare to turn your athletic expertise into a purposeful profession.

What Can I Do with a Concentration in Coaching?

A concentration in coaching equips you with the knowledge and skills to become a certified coach, helping individuals and teams achieve their personal and professional goals. With this specialization, you can pursue a career as a life coach, executive coach, sports coach, or even a corporate trainer, guiding and inspiring others towards success.

Your expertise in coaching can make a positive impact on people’s lives and organizations, fostering growth, development, and achievement.

Personal Trainer

Recreation Director

Sports Administrator

Sports Coach

Wellness Coach

Experience Learning On and Off the Field

NGU Sporting Events

In the world of sports, experience equals knowledge. Gain both as you work game-day operations for over 50 on-campus sporting events. Then dig even deeper as you personally manage 28 sport-related functions at NGU. This is hands-on learning at its finest. 

The Greatest Internship of All Time

You get out what you put in. So, put in your best! Complete an intensive 600+ hour internship with an athletic organization of your choice. 16 weeks. 40 hours. One goal – to prepare yourself for a successful career in sport management. 

Personalized Career Prep

Organize and produce a live sporting event. Develop a sport-centered professional business plan. Create and implement a sports ministry league for a church. Lead a coaching workshop at NGU. Even coach an actual sporting event on campus. After all, the world of sports thrives on practice. 

Sport Beside Experienced & Faithful Managers

Fred Battenfield, PhD
Professor, Sport Management
Jeff Briggs, PhD
Professor, Sport Management
Donovan Nelson, EdD
Department Chair, Sport Management

A Strong Approach to Studying Sports

Sport Management Year 1

Year 1 Sample Courses

  • Intro to Sport Management
  • Concepts of Physical Fitness and Wellness
  • Probability and Statistics
  • Physical Science
  • Psychology and Sociology of Sport
Sport Management Year 2

Year 2 Sample Courses

  • Principles of Accounting
  • Into to Information Technology
  • Sport Economics
  • History and Philosophy of Sport
  • Sport Organization and Administration
Sport Management Year 3

Year 3 Sample Courses

  • Sport Law
  • Sport Communications
  • Sport Emergency Management
  • Sport Finance and Fundraising
  • Sport Liability and Risk Control
  • Sport Facility Design and Management
Sport Management Year 4

Year 4 Sample Courses

  • Media Technology
  • Sport Ethics
  • Sport Marketing, Sales, and Promotions
  • Event Management & Funding
  • Directed Internship in Sport Management

Elevate Your Perspective

You’ll also take Chapel for the first seven semesters, and Cultural Events for the first four semesters. This is the NGU difference, how you find your peak performance and elevate your perspective, intellectually, emotionally, and spiritually.

Have Questions about the Sport Management Program or Coaching Concentration?

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Donovan Nelson, EdD

Department Chair, Sport Management
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