Brand Guidelines

divider image

What Are Brand Guidelines & Why Do We Have Them?

Have you ever noticed that our university’s logo looks the same on every sign, brochure, or website you see? That’s because we want to make sure that every communication piece represents our institution accurately and consistently. It also increases trust and loyalty to our target audience.

But how do we make sure that happens? That’s where brand guidelines take center stage.

Brand guidelines are a set of rules and recommendations that help us maintain a cohesive brand identity across all our communications and marketing materials. They ensure that our values, beliefs, and emotions are conveyed accurately and effectively to our target audience, whether it’s prospective students, current students, alumni, or the general public.

Uniformity is a key aspect of brand guidelines. By following these guidelines, we can ensure that every piece of communication, from our website to our brochures to our social media posts, looks and feels like it comes from the same place – our university.

On this webpage, you will learn about the importance of our university’s brand guidelines, the elements that make up our brand identity, and the guidelines we follow to maintain consistency in our communications. We hope this information will give you a better understanding of our university’s brand and how we represent ourselves to the world.

Logos and Branding Material

Color Palette


Pantone® 206 Coated
RGB: 213 0 55
CMYK: 10 100 78 2
Hex: #D50037

NGU Dark Gray

Pantone® 446 Coated
RGB: 61 69 67
CMYK: 71 57 61 44
Hex: #3F4543

NGU Blue

Pantone® 7703 Coated
RGB: 18 154 191
CMYK: 86 37 29 2
Hex: #03819D

NGU Green

Pantone® 7490 Coated
RGB: 113 152 74
CMYK: 61 23 91 5
Hex: #71984a

NGU Black Coated

RGB: 0 0 0
CMYK: 0 0 0 100
Hex: #000000

© North Greenville University. All Rights Reserved. | Accessibility Statement

North Greenville University (NGU) admits students of any race, color, national and ethnic origin to all the rights, privileges programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in the administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.