Bachelor of Science in Marketing

The Marketing program at North Greenville University offers a basic liberal arts curriculum that leads to a Bachelor of Science degree in Marketing. In keeping with the institution’s Statement of Purpose, this program seeks to enable students to integrate academic disciplines, Christian lifestyle, and an enriched cultural experience by offering course work that produces well-rounded Christian business leaders for the future.

The goals of the Marketing program at North Greenville University are to:

• Equip Marketing majors with the necessary tools to be successful in general management or sales positions;
• To enable them to emphasize certain aspects of business such as accounting, economics, management, or marketing;
• To stress the importance of Christian ethics in all areas of business; and
• To enable them to integrate and analyze theoretical and real world information concerning strategic planning.

The program curriculum will also provide students with analytical, technical, communication, and interpersonal skills needed to succeed in today’s competitive global markets, and encourage the development of high ethical standards in connection with current legal and business environments.

A minimum of 129 hours is required for the marketing degree plus 1 hour for chapel and cultural events for each full-time semester. (Advisors will provide an updated course sequence form that, if followed successfully, will assure graduation in four years.)

Bachelor of Science in Marketing

General Education Requirements

COLL 1100 or HNRS 1210    1 (2) hours
ENGL 1310, 1320    6 hours
AMERICAN/BRITISH LITERATURE ( ENGL 2000 level)    3 hours
ENGL (2000 level) or ARTS/MUSC/THTR 1300    3 hours
ANY HISTORY    3 hours
MATH 1310, 1330    6 hours
BIOLOGICAL SCIENCE AND LAB    4 hours
NATURAL SCIENCE AND LAB    4 hours
PHED 1200    2 hours
PSYC/SOCY 2310    3 hours
CHST 1310, 1320    6 hours
COMM 2300    3 hours

Total    44-45 hours

Business Supporting Courses 

ACCT 2310 and 2320, Accounting I & II    6 hours
BUSN 1330, Introduction to Business    3 hours
BUSN 2310, 2320 Business Law I and II    6 hours
BUSN 2340, Business Report Writing    3 hours
BUSN 3100, Professional Development Seminar    1 hour
BUSN 3310, Principles of Management    3 hours
BUSN 3330, Human Resource Management    3 hours
ACCT 3360, Financial Management    3 hours
CSCI 1305 & 1330, Introduction to Information Technology and Mgmt Info Sys.    6 hours
ECON 2310 Macro and 2320 Micro    6 hours
MRKT 2330 Fundamentals of Marketing    3 hours

Total    43 hours

Marketing Major Course Requirements

BUSN 3320, Business Ethics    3 hours
INBS 3380, International Marketing    3 hours
MRKT 3316, Sales Management    3 hours
MRKT 3332, Consumer behavior    3 hours
MRKT 3360, E-Commerce Marketing    3 hours
MRKT 4320, Principles of Marketing Research    3 hours
MRKT 4325, Public & Nonprofit Marketing    3 hours
MRKT 4328, Advertising    3 hours
MRKT 4380, Directed Internship in Marketing    3-12 hours
SPTM 4320, Sport Market, Sales & Promotion    3 hours
MRKT 4390, Marketing Management    3 hours

Total    33-42 hours

Total General Education Requirements    44-45 hours
Total Business Supporting Courses    43 hours
Total Major Course Requirements    33-42 hours
Total Elective Courses    9 hours
Total Hours for Degree    129-139 hours

All students at North Greenville University must earn one credit for Chapel and Cultural Events for each semester of full-time enrollment.