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Overview

You're a people person. You want to be in charge. You want to run the company. You want to start your own business. You're both creative and very detailed oriented. You are self-motivated and optimistic. You enjoy thinking about ways to communicate with other people. You like working with new media forms. You also enjoy working in a team environment. You like to stay up to date on trends. You have a desire to help others. You want to travel the world. You want to have varied opportunities for employment in case what you thought you wanted to do is not what you expected, and you do not want to have to earn another degree to change careers.

If this describes you, then the marketing degree at North Greenville University may be the best option for you. Here, NGU's Marketing Department faculty members are prepared and willing to help you begin a successful career as a marketer.

 

Major Description

 

Marketing is an organizational function and a set of processes for creating, developing, promoting, and distributing value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

As a marketing major at NGU, you will spend much of your time working with advertising, event planning, hospitality and tourism, branding, strategy, research, sales, entrepreneurship, marketing communication, web design, nonprofits, and team skills.

You will learn about the diversity of marketing, critical thinking, consumer behaviors, career options, and product development, as well as how to apply this knowledge in your own work.

By your senior year, you will have gained several real-world experiences and prepared a complete portfolio of work samples to present to future employers. This will include examples of work in advertising, the nonprofit sector, research, and strategic analysis and planning.

Ultimately, the marketing degree will provide a strong education based on a biblical worldview that will prepare you for a variety of marketing-related pursuits.
 

Curriculum

 

The marketing program of study at NGU has been designed for breadth and depth. Our program strategically prepares graduates so that they may apply their education to many areas of marketing within any area of business or industry, thus increasing opportunities for employment.

In addition to beginning classes that provide a solid foundation in marketing then leading to common classes taught at all accredited business schools, our program offers valuable extras. Some of the extras we focus on include courses not commonly offered in undergraduate programs of marketing. Examples of these courses include Branding, Marketing for Tourism and Hospitality, Entrepreneurship, Marketing Communications, and Event Promotion and Planning, just to name a few.

Furthermore, most senior-level courses include real-world projects. Our students gain valuable application experience by completing projects for real companies in advertising, research, nonprofit, and strategy courses. Practical application of the marketing program culminates with required directed internships.

Faculty Strengths

 

Marketing Department faculty members at NGU are diverse in their backgrounds and education. All have had substantial experience in business and industry before seeking a career in academia. As servant leaders, our faculty members love the Lord and want to utilize their unique backgrounds to mentor as well as educate young adults. Fifty percent of the full-time faculty in the marketing department hold a doctorate. The remainder hold at least a master's degree, which brings substantial education and real-world marketing experience to the classroom. Some of the areas of extensive expertise include information systems and technology, nonprofits, international relations, and management.
 

Tracks / Concentrations

 

There are no tracks or concentrations available for the major at this time.

Electives

 

There are no electives for this major available at this time. 

Future

Career Opportunities

 

  • Administrative management
  • Advertising account executive
  • Art director
  • Brand manager
  • Buyer
  • CEO
  • Chief marketing officer (CMO)
  • Copywriter
  • Creative technologist
  • Digital media specialist
  • Entrepreneur
  • Event planner
  • Marketing director
  • Media specialist
  • Nonprofit development
  • Public relations specialist
  • Purchasing agent
  • Researcher
  • Sales
  • Sales director
  • Web developer 

Postgraduate Studies

 



Potential Employers

 

  • Brains on Fire
  • Erwin Penland
  • FUEL
  • Jackson Marketing
  • Showcase Marketing
  • Your Creative People

 

Learning Experience



Hands-On Experience

 

Student Marketing Association (SMA)

As a student-led organization, SMA equips members with learning and connections that will assist them in their professional careers. Members are exposed to the variety of marketing career opportunities through speakers, workshops, and field trips. Students can grow their professional network, pursue leadership positions, enhance their resume, and also explore career opportunities as a result of membership.  

Internship

Practical application of the marketing program culminates with a directed internship for academic credit in the final semester of the senior year for all marketing majors. Students benefit from a supervised business work setting in marketing, where they gain additional education and practical experience. Internships vary between three, six, nine, or 12 credit hours. This represents either 120, 240, 360, or 480 physical hours of actual work at the internship site in one semester. The internship can lead to a permanent position or at the very least real job experience and references for the student's first position after graduation.

E-Commerce Project

Marketing students receive hands-on website development training and experience at NGU. In building a basic webpage, you'll have the opportunity to gain valuable technical skills while illustrating creativity in building content as it relates to future business aspirations, hobbies, or personal interests.

Courses

SAMPLE COURSE SEQUENCE

First Year Experience or Freshman Honors (1 or 2 hours)
Composition and Rhetoric (3 hours)
College Algebra (3 hours)
Introduction to Information Technology (3 hours)
Biological science course (4 hours)
Concepts of Physical Fitness and Wellness (2 hours)
Composition and Literature (3 hours)
Probability and Statistics (3 hours)
Old Testament Survey (3 hours)
Physical science course (4 hours)
Fundamentals of Marketing (3 hours)

*In addition to the courses listed for this major, every student at NGU will take chapel and cultural events each semester of full-time enrollment for up to eight semesters.



SAMPLE COURSE SEQUENCE

Fine arts appreciation course (3 hours)
Introduction to Psychology or Introduction to Sociology (3 hours)
New Testament Survey (3 hours)
Principles of Marketing (3 hours)
Marketing Communications (3 hours)
Marketing Management Information Systems (3 hours)
Principles of Accounting I (3 hours)
American or British literature course (3 hours)
Microeconomics (3 hours)
Oral Communication (3 hours)
E-Commerce Marketing (3 hours)
Consumer Behavior (3 hours)

*In addition to the courses listed for this major, every student at NGU will take chapel and cultural events each semester of full-time enrollment for up to eight semesters.

SAMPLE COURSE SEQUENCE

Macroeconomics (3 hours)
Principles of Accounting II (3 hours)
Sales Management (3 hours)
Events Promotion and Planning (3 hours)
Advertising (3 hours)
History elective (3 hours)
Professional Development Seminar (1 hour)
Entrepreneurship (3 hours)
Financial Management (3 hours)
Principles of Marketing Research (3 hours)
Brand Management (3 hours)
Tourism/Hospitality Marketing Management (3 hours)

*In addition to the courses listed for this major, every student at NGU will take chapel and cultural events each semester of full-time enrollment for up to eight semesters.

SAMPLE COURSE SEQUENCE

Principles of Management (3 hours)
Business Law (3 hours)
Public and Nonprofit Marketing (3 hours)
Marketing Senior Seminar (Strategy) (3 hours)
Directed Internship in Marketing (12 hours)

*In addition to the courses listed for this major, every student at NGU will take chapel and cultural events each semester of full-time enrollment for up to eight semesters.



Program Objectives

 

  • Utilize the necessary tools to be successful in general management or sales positions.
  • Demonstrate a working knowledge of the various aspects of business, such as accounting, economics, management, or marketing.
  • Exercise Christian ethics in all areas of business.
  • Analyze theoretical and real-world information concerning strategic planning.
  • Employ interpersonal skills needed to succeed in today's competitive global markets. 

 

Resources

 

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