Precise identity. Powerful influence.

Public Relations: Concentration

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Organizations. Audiences. Connected, through you.

Median Annual Wage
For public relations (PR) specialists (*increases to over $118k for PR managers). (Bureau of Labor Statistics)
Projected Growth
In communication-related career opportunities from 2020-2030. (Bureau of Labor Statistics)
Ranked Career
Public Relations Specialist topped the rankings of ‘Best Creative and Media Jobs’ by U.S. News & World Report (2022)

Your Creativity and the Future of Digital Media

Public relations (PR) is about balancing purposeful content and public perception. It’s about clear communication both in and out of crisis. It’s about developing, managing, and promoting a consistent reputation with outside audiences. In short, it’s engaging and educating the public.

The most impactful PR specialists utilize a massive toolchest—copywriting, public speaking, press releases, media relations, social media, influencer partnerships, promotional events, crisis management tactics, and more. Equip yourself for the task ahead through a Bachelor of Arts in strategic communication with a concentration in public relations.

What Can I Do with a Concentration in Public Relations?

A concentration in public relations can prepare you for dynamic career paths as a PR specialist, media relations manager, or communications coordinator. This specialization provides you with the abilities to manage an organization’s image, handle interactions with the media, and develop impactful communication strategies.

Opportunities await in diverse sectors, including corporate, nonprofit, and government, where you can assist organizations in fostering favorable public perception and effectively overseeing their reputation.

Brand Manager

Community Relations Specialist

Event Planner

Public Relations Specialist


Social Media Manager

Experience Learning In Studio and Across Campus

The Vision (Online & Magazine)

One incredible experience. Two award-winning publications. Countless ways to improve your talents. Writing. Photojournalism. Videography. Editing. Production. And more. Practice all of it while working for NGU’s magazine (The Vision) and news site (The Vision Online).

Vision-48 News

Television writing and producing. Studio operations and field production. Experience every aspect as a VisionTV staff member. Recognized by the SC Press Association as a leader in online student media, NGU’s VisionTV and VisionMedia are led by students like you.

NGU Film Club

Join the student-led NGU Film Club and inspire Christian storytelling through video production. Collaborate with your peers to produce films. Write, direct, produce, and promote various projects. Then, showcase your work at NGU’s annual Red Carpet Film Festival. Even have your production judged by film professionals. It’s Christian media at its finest – all at NGU.

Have Questions about the Public Relations Concentration?

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Randall E. King, PhD

Associate Dean, School of Communication

Mastering the Art of Influence

  • Writing for Digital Media
  • PR Campaigns and Cases
  • Media Law and Ethics
  • Video Storytelling
  • Graphic Communication
  • Multimedia Production
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