Strategic Communication: Public Relations Concentration

Bachelor’s

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Start your career with a concentration in public relations.

$69,780

Median Pay for PR Specialists

Bureau of Labor Statistics (2024)

14%

Projected Growth

In communication-related career opportunities from 2020-2030. (Bureau of Labor Statistics)

#36

Best Value Schools

U.S. News & World Report (2025)

Manage Public Perception

Strategic management of public perception is an important part of any organization or business. At NGU, you’ll develop proficiencies in copywriting, branding, public speaking, press releases, media relations, social media, and more. Develop foundations in theoretical and ethical approaches, and build foundations in organizational and persuasive interactions. Integrate communication theory with real-life applications and media channels, including our Aurora Agency and Vision Online, our online-based, student-led journalism outlet.

This concentration gives you a number of career opportunities, including professional roles such as a PR specialist, media relations manager, or communications coordinator for nonprofits, businesses, or government organizations.

Why Choose?

Career Flexibility: Communication techniques, theories, and skills are highly valued in virtually any career, giving you the flexibility to adapt and lean into your interests. Explore fulfilling opportunities that let you express your creativity.
Learn from Talented Professors: Learn from professors with years of professional experience. Let your talent guide you toward a career that aligns with your goals.
Interested in Ministry or General Communication Studies? We offer multiple concentration options for our Strategic Communication Degree. Choose from a communication studies concentration, a media ministry concentration, and a public relations concentration.

Program Overview

Why NGU?

At North Greenville University, you will grow academically and spiritually to become the transformational leader God has uniquely called you to be. All courses are taught from a Christ-centered perspective, integrating faith and learning. Wherever you are, NGU is here to help you reach your academic and professional goals.
Purpose

This program prepares students for a professional career in public relations and related communication fields, provides academic and practical training alongside mentors, and improves career readiness.
Sample Public Relations Specific Concentration Courses
- Applied Communication Research
- Public Relations Campaigns and Cases
- Communication Internship
- Media Law and Ethics